Job Description

Job Summary

The e-commerce manager will be responsible for overseeing all aspects of the digital storefront, including user experience, site performance, content strategy, and digital marketing. This role demands someone with a high taste level who understands luxury branding, can craft compelling, on-brand copy, and can consistently identify and direct creative that aligns with our aesthetic and values. You will play a key role in maintaining brand integrity while driving growth and conversion across all e-commerce channels.

Key Responsibilities

• Manage and optimize the website to ensure an elevated, seamless customer experience that reflects the brand’s premium positioning.
• Drive online sales through strategic planning of promotions, product launches, and SEO/SEM efforts.
• Oversee and execute digital marketing initiatives, including paid media, social advertising, email marketing, and remarketing campaigns.
• Lead content strategy by identifying what product stories, visuals, and messaging best reflect the brand — and guide the creative team accordingly.
• Write or oversee compelling, on-brand copy for product descriptions, homepage content, promotional materials, and email campaigns.
• Manage third-party integrations to the website, including platforms like Convectional and Mirakl, ensuring smooth functionality and reporting.
• Analyze and report on key site metrics (traffic, conversions, AOV, bounce rate) to inform ongoing optimization and growth initiatives.
• Manage product listings, inventory visibility, pricing strategies, and site merchandising in collaboration with internal teams.
• Partner with logistics and customer service to ensure fast, accurate order fulfillment and a superior post-purchase experience.
• Stay ahead of e-commerce trends and technology to continuously enhance performance and user engagement.
• Manage and optimize the digital marketing budget to maximize ROI.

Qualifications & Skills

• Bachelor's degree in marketing, business, e-commerce, or a related field.
• 3+ years of e-commerce management experience, preferably within fashion, accessories, or luxury goods.
• Strong understanding of e-commerce platforms (preferably BigCommerce and Shopify), SEO, UX/UI best practices, and conversion rate optimization.
• Proficiency in digital marketing tools (Google Ads, Facebook/Instagram Ads, Klaviyo, Google Analytics, etc.).
• Exceptional taste and understanding of high-end branding and lifestyle storytelling.
• Strong copywriting skills with an ability to develop or oversee creative that aligns with brand voice and aesthetic.
• Data-driven with strong analytical capabilities and decision-making skills.
• Ability to manage multiple projects and work cross-functionally in a fast-paced, entrepreneurial environment.
• Deep appreciation for craftsmanship, heritage design, and quality products.

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